How
we
do
Transformation
The Challenges We LOVE!
Brand creation, & transformation:
Challenge: I have a product or service that I want to sell, how can I ensure a strong connection with my target group?
Solution: “Features build products and services, but it is purpose & emotions which build brands allowing us to ask the consumers to choose us over others and even pay a premium.” The most fascinating part of the process, the genesis, the ability to give birth to a new brand or enable a brand to become way stronger! Starting from the creation of its soul/purpose, its personality and finishing the process with its body (how it looks, sounds, smells, feels, tastes). This process can be done with a new brand or with an existing brand that needs a “facelift” or even “major surgery”. Let us help you create an irresistible brand.
Brand portfolio strategy:
Challenge: I have several products / lines of business, can they all live under the same brand?
Solution: Creating a master brand that has multiple extensions combines both science & art. The first step towards success is about choosing the master brand’s name and the values that it will stand for, so that every sub brand will live under these values (this umbrella / this purpose). The second one is to clarify the roles & responsibilities that each sub brand will stand for and what will make them unique inside this family of brands, they should build back and work to make the master brand stronger. Let’s work together to develop a clear brand strategy that will build the portfolio based on a master brand or multi brand strategy making your business stronger.
Marketing turnaround strategy:
Challenge: Mayday, mayday! I have a running business, but we are losing share and consumer preference! Can you help me?
Solution: There are multiple factors that could be affecting your business. From global or local macro trends, to changes in consumer behavior. It could also include a new competitor in the marketplace or an old competitor that has found a way to talk and appeal to your customers. Or it may simply be that your consumers have evolved, and you have not been able to keep up with them, so your offer stopped being irresistible. We can help you better understand your context, competition and customers so you can bring your brand’s “mojo” back!
Capability building:
Challenge: Can you help me upgrade my current marketing team to be able to reach the next level?
Solution: The way forward is to enhance the current team so they can be prepared not only to solve the issues of today, but to respond to the challenges that your brands will face tomorrow. Our 15+ years of experience building high end marketing teams can definitely help you to upgrade your talent going forward.