A challenger brand must always stay hungry and create opportunities to stand out.

In a world with thousands of “similar” brands, just a few stand out, generating deep connections, trust, and influencing people.

Elvis was a master at utilizing memorable elements; the way he did his hair, the suits he wore, his moves, and his makeup. This way, he was able to break traditional stereotypes while he shocked the world and built his personal brand in an iconic way.

"Learn as much as possible from the subject, be creative, experiment, and break some rules, because a rookie can change the game. Just Do It!"

Cruella is a brand that does not pay for media; Cruella is the news!

What makes Vader so iconic that it has been engraved in the collective unconscious of more than one generation?

We all aspire for passion, not only in our love lives but also in our job, the things we do, what we wear, and the stuff we buy. There is nothing better than the adrenaline rush of falling in love!

Love is the most fascinating subject in the world: There is love at first sight, there is eternal love, there are people who pay for love, but also, the “ghost” of infidelities that generates the rush of adventure, which is quite similar to love.

There are many new brands, possibly younger, or more attractive, or with more entertaining topics to discuss, and they are coming after “your partner” – your current client.